What we doTraining
Digital marketing training for tourist boards, travel businesses and brand teams. In person or online. Delivered in Jordan, The Gambia and Sierra Leone.
The premise01
Most destination marketing budgets buy activity. Very little of it buys capability.
So when the contract ends, the knowledge leaves with the agency, and the board starts again next year from roughly where it started this one. We think that’s a poor deal, and we say so despite being the agency in question.
Who we train 02
Audience one
Needs to commission well.
Audience two
The hotels, guest houses, restaurants and tour operators your destination actually consists of. They need something far more practical.
A destination's digital presence is the sum of everyone in it. Training the board alone only fixes a fraction of the problem.
What we cover03
For boards that would rather run this themselves next time. Yes, that one is deliberately self-defeating.
How we teach it04
In The Gambia, teams wrote page titles, meta descriptions, H1s and target keywords for five real URLs on the tourism site we were then building. The exercise output went live.
Not "why local SEO matters" but "here is your listing, here is what's wrong with it, fix it now."
In The Gambia it produced the questions people actually have: do-follow versus no-follow links, where to start on a budget that doesn't stretch, whether TikTok creators are worth it yet, how to structure a creator's fee without overpaying. Those conversations regularly run longer than the presentation, and they're the reason we don't teach from a fixed script.
Nobody learns SEO from a slide about umbrellas.
Next 05
