What we doWebsite & app development
Website and application development for destinations and travel brands. We've built and run the national tourism websites for Guyana, Sierra Leone and The Gambia — and some of the software their tourism sectors run on.
The premise01
Your website is the only asset in the whole campaign that's still yours the morning after it ends.
Which is a strange thing for it to be the afterthought.
Creators lend you their audience.
Paid media rents you attention for as long as the budget lasts.
Your website is yours the morning after, and every morning after that.
National scale02
Not landing pages. National tourism platforms, with everything that implies: hundreds of pages, ministries with opinions, image libraries that arrive as a hard drive, hosting decisions made in places where bandwidth isn't a given, and a marketing team who'll be running it long after we've gone.
A rebuild that took the national site from 23 pages to around 300. Logical journeys built around Discover and Plan Your Trip rather than the org chart. Clean URLs, structured metadata and alt text throughout, on a CMS that will take multilingual content and booking integrations when the board is ready for them.
Designed, built and launched in four months on a new consumer-friendly domain, with a new high-performance server, SSL, spam protection, full technical SEO and analytics configured from day one.
The platform behind the campaign that took the destination from invisible to findable.
Website and search for the association through which national tourist offices reach the British trade.
Software 03
Built when COVID closed every trade show in the industry. An online exhibition and meeting-room platform that kept members meeting buyers while nobody could travel. Conceived and delivered in the middle of the worst year travel has had.
The system used to classify and grade hotels, guest houses and restaurants, and to run licence renewals. Regulatory infrastructure for a national tourism sector, built by the agency that also runs their Instagram.
If your problem doesn't have a website-shaped answer, say so early. We've built enough of both to know the difference.
Capabilities04
Architecture, design, build, migration, launch.
Configured so your team publishes without a developer, which is the only test that matters.
Licensing, registration, stakeholder databases, event platforms, listings directories.
Fast, focused, and owned by you rather than rented from a portal.
Clean URLs, structured data, metadata and speed built in rather than retrofitted at twice the cost.
Handover 05
Every project ends with your team able to operate what we built, and trained to do it. We’re aware this makes us less indispensable.
We'd rather be the agency you keep than the one you can't leave.
Proof 06
Guyana Tourism Authority
After the rebuild and the syndication programme.
National Tourist Board
During the peak of COVID, on a new domain and a new server.
Gambia Tourism Board
Plus 100+ images seeded to Unsplash, Flickr, Pexels, Pinterest and Wikimedia, to build inbound links and put the destination in front of media and trade worldwide.
Next 07
