What we doInfluencer campaigns
Influencer marketing for destinations and travel brands. Creator campaigns, FAM trips, ambassador programmes and always-on partnerships across Instagram and YouTube.
The premise01
Travellers stopped believing brochures around the same time they started believing strangers.
The question was never whether to work with creators — it’s how to do it without paying a great deal of money for a great deal of reach that changes nothing. That’s the part we’ve spent a decade getting right.
The network 02
We work with around 3,500 creators across six regions. More usefully: we know them.
When a brief lands, we don't run a database search and send fifty emails. We make a call.
Which is also why we can tell you afterwards which creators moved your numbers and which simply moved impressions.
How we choose 03
The biggest audience and the right audience are rarely the same account. So every creator gets scored on three things.
one
Does this creator's work genuinely align with what you're selling? A luxury travel audience won't book a backpacking route because someone was paid to suggest it.
Two
How many of the right people will actually see it, on the platform where your market makes decisions.
Three · The one most skip
Can they drive measurable action, not just applause? This is the one most agencies skip, and it's the only one that predicts results.
Every creator gets chosen against your objective — arrivals, awareness, a season nobody books — and every campaign gets measured against the same thing.
What we run 04
Creators brought to the destination, briefed on a story rather than a shot list.
A roster publishing across the year, so you're present between campaigns rather than only during them.
One creator, a deeper relationship, repeat visits. Audiences trust the second and third trip more than the first.
A creator running your Instagram for a defined period, which reliably does more for follower growth than a year of scheduled posts.
YouTube and short-form, made by people whose audiences are already watching them, not by a crew who flew in.
The rights to use what creators made, on your own channels and in your paid media. Usually the cheapest good content you'll ever buy.
Commissioned pieces placed on established travel blogs with real domain authority, which builds search visibility long after the campaign ends.
For list building, when the objective is data rather than awareness.
Somewhere for the work to live once it drops off the feed. Built by us, owned by you.
Proof06
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